Scale Ad Campaigns With Accuracy
AdBeacon is a multi-touch attribution and optimization platform, built for eCommerce brands and agencies. Designed by media buyers, powered by 1st party data.
We focus on Optimization
Why stop at attribution? It’s one thing to just read data, now it’s time to react to it
1st Party-Data Accuracy
AdBeacon tracking is a 1-1 connection with your eCommerce store data & advertising channels. You can’t scale what you cant track!
1st party data is the key
AdBeacon’s 1st party data starts with the tangible purchase & eliminates 3rd party guesswork
Prove impact with customer journeys
See exactly which campaigns & channels a customer clicked on that led to the sale
Click attribution
We only track and report what we can prove. AdBeacon is a click attribution only platform backed by real purchase data
Attribution models
Analyze channel attribution by first click, last click, linear & full impact. Optimize with our custom Lighthouse modelÂ
Optimize in Platform
Make decisions within AdBeacon. We give you the power to read, react, and scale directly from our platform for maximum agility and profitability!Â
Lighthouse attribution model
We created an attribution model specifically for optimization – the AdBeacon game changer
Scale budgets in AdBeacon
Why add tabs? Turn on/off, manage budgets & build audiences in AdBeacon
Chrome extension for META
Overlay AdBeacon data directly in META for easy & fast optimization
Filter by new & returning
Unlock new vs. returning customer data by campaign, channel & ad (CPA/nCPA)
Build Custom Audiences
We’ve automated the audience-building process AND let you build your custom audiences with a click – you optimize and scale while AdBeacon finds your highest value customers.
Create & connect custom audiences
Unlock our audience builder to directly test & enrich platform targeting
RFM segments
Score your customers by recency, frequency & monetary values for hyperfocused targeting
Speak to your customers
Utilize our audience integration & tailor messaging toward your best/worst customersÂ
Eliminate "low value" audiances
Stop burning ad spend on high-cost, low-AOV audiences. AdBeacon lets you find them and eliminate them – FAST
Activate Creatives
Campaign profits hinge on the quality of your creatives. Uncover which creatives are making an impact & easily identify low-hanging fruit.Â
Filter by performance ad metrics
Create custom metric filters to pinpoint performance growth; top performing revenue, CTA, thumbstop ratio & more
Compare creative performance
Know your best-performing ads with a click. Our visual creative dashboard removes the guesswork so you can scale accurately – and profitably Â
New vs. returning breakouts
Unveil what creative types are driving more new vs returning customers & at what cost
Products featured vs purchasedÂ
See if the products you’re featuring in your ads are what customers are buying
Measure Business Impact
Manage overall business profitability & channel contribution in our main dashboard. Or get your perfect profitability snapshot with your own custom dashboard!
Complete P&L breakdown
Control core business metrics in one place. Even filter by new vs. returning in the P&L
Marketing contribution
Track marketing efficiency as a whole & by channel with unbiased data
Omnichannel conversion paths
See which channels customers discover you vs. buy from you & execute a plan
Goal Pacing (30-60-90)
AdBeacon keeps you on track with 30-60-90-day benchmarking. Now you know exactly how your team is pacing to their profitability goals
Demo today. Optimize tomorrow.
Book your live demo with us today!
We Answer the Right Questions
We Empower Action
Track Your Campaigns.
Plug AdBeacon into every channel for an unbiased view to your marketing mix
Read Your Impact.
Unveil profit driving trends across channels, products, campaigns and creatives for an iron clad strategy
React And Scale.
Take action on your insights! Scale in platform, sync audiences, double down on revenue driving creatives and set efficient upsell flows
We Deliver Results
- 275% ROAS Boost
- 115% Greater AOV
First 90 Days
- 25% Higher ROAS
- 20% Higher Revenues
- 19% Lower CPA
First 90 Days
- 26% Higher ROAS
- 24% Higher AOV
- 36% Greater Revenue
First 90 Days
- 25% Improved ROAS
- 14% Lower CPA
First 90 Days
What People Are Saying
Questions we get...
Why use ad tracking software?
Due to rising restrictions in data privacy and tracking, advertisers are left with inaccurate, platform biased or missing data to scale campaigns. By implementing AdBeacon, users can report and optimize off of proven purchase data (1st party) rather than assumptions.
Why attribution with 1st party data?
Relying on 3rd-party attribution is increasingly unreliable. AdBeacon’s attribution marketing software leverages first-party data generated from direct customer interactions to provide you with accurate and actionable insights.
With AdBeacon’s advanced tools like UTM parameters and tracking codes, you can organize and analyze your data to gain insights free of 3rd-party data gaps and inaccuracies.
What is real-time optimization?
You need actionable data right away. Traditional marketing attribution tools like Facebook’s tracking software can delay reporting data for up to three days. With AdBeacon’s attribution analysis software, there’s no need to wait.
Our real-time optimization tools provide you with the data you need immediately, so you can take appropriate action and optimize your campaigns on the spot from our user dashboard.
What is multichannel attribution?
Multichannel attribution is all about understanding how different marketing channels (like paid search, social media ads, email campaigns, etc.) work together to influence a customer’s purchase decision.
By using different attribution models, marketers can assign credit or value to each marketing channel based on its role in the customer journey. Essentially, multichannel attribution provides a more comprehensive picture of the customer journey, revealing which channels are most effective and how they work together to drive results.Â
AdBeacon’s multichannel attribution tools enable you to trace the customer journey across channels like Shopify, Facebook, Google, and more. With our advanced attribution analysis software, you can attribute the relative impact of each checkpoint and optimize your campaigns for maximum success.
What about customizable attribution model tools?
AdBeacon understands that attribution models aren’t one-size-fits-all. That’s why we offer four customizable attribution models to choose from: Full Impact, Linear, First Click, and Last Click. With our advanced attribution modeling tools, you can adjust your attribution windows as far back as your data supports. Facebook’s limited 7-day attribution window is a thing of the past.
We have even created our own “Lighthouse Model” specifically built for optimization – be sure to ask about it during your live demo.
Does AdBeacon have accurate data reporting?
Yes! AdBeacon has a suite of reporting tool sets for optimization and reporting for executives and clients. Our comprehensive reporting tools offer a variety of formats, giving you the insights you need to optimize your campaigns and drive results.Â
How is AdBeacon's user experience?
AdBeacon’s UI has been designed for users familiar with Facebook Business Manager, so you don’t have to waste time figuring out how everything works.Â
AdBeacon’s digital marketing attribution software and tools can be integrated with your system in only fifteen minutes, and our cloud-based portal is easy to navigate and keeps you from getting lost in a snarl of data.
Does AdBeacon have Google ads attribution?
Many ad tracking companies rely on Google Ads data, but recent privacy initiatives have disrupted its effectiveness.
AdBeacon’s marketing multichannel attribution software generates accurate tracking data and easily connects with your Facebook and other channel campaigns. You can even integrate your offline conversion results into your Google Ads data.
Does AdBeacon have META attribution?
AdBeacon’s UI has been designed for users familiar with Facebook Business Manager, so you don’t have to waste time figuring out how everything works.Â
AdBeacon’s digital marketing attribution software and tools can be integrated with your system in only fifteen minutes, and our cloud-based portal is easy to navigate and keeps you from getting lost in a snarl of data.