Scale Ad Campaigns With Accuracy

AdBeacon is a multi-touch attribution and optimization platform, built for eCommerce brands and agencies. Designed by media buyers, powered by 1st party data.

We focus on Optimization

Why stop at attribution? It’s one thing to just read data, now it’s time to react to it

1st Party-Data Accuracy

AdBeacon tracking is a 1-1 connection with your eCommerce store data & advertising channels. You can’t scale what you cant track!

1st party data is the key

AdBeacon’s 1st party data starts with the tangible purchase & eliminates 3rd party guesswork

See exactly which campaigns & channels a customer clicked on that led to the sale

We only track and report what we can prove. AdBeacon is a click attribution only platform backed by real purchase data

Analyze channel attribution by first click, last click, linear & full impact. Optimize with our custom Lighthouse model 

Optimize in Platform

Make decisions within AdBeacon. We give you the power to read, react, and scale directly from our platform for maximum agility and profitability! 

Lighthouse attribution model

We created an attribution model specifically for optimization  – the AdBeacon game changer

Why add tabs?  Turn on/off, manage  budgets & build audiences in AdBeacon

Overlay AdBeacon data directly  in META  for easy &  fast optimization

Unlock new vs. returning customer data by campaign, channel & ad (CPA/nCPA)

Build Custom Audiences

We’ve automated the audience-building process AND let you build your custom audiences with a click – you optimize and scale while AdBeacon finds your highest value customers.

Create & connect custom audiences

Unlock our audience builder to directly test & enrich platform targeting

Score your customers by recency, frequency & monetary values for hyperfocused targeting

Utilize our audience integration & tailor messaging toward your best/worst customers 

Stop burning ad spend on high-cost, low-AOV audiences. AdBeacon lets you find them and eliminate them – FAST

Activate Creatives

Campaign profits hinge on the quality of your creatives. Uncover which creatives are making an impact & easily identify low-hanging fruit. 

Filter by performance ad metrics

Create custom metric filters to pinpoint performance growth; top performing revenue, CTA, thumbstop ratio & more

Know your best-performing ads with a click. Our visual creative dashboard removes the guesswork so you can scale accurately – and profitably  

Unveil what creative types are driving more new vs returning customers & at what cost

See if the products you’re featuring in your ads are what customers are buying

Measure Business Impact

Manage overall business profitability & channel contribution in our main dashboard. Or get your perfect profitability snapshot with your own custom dashboard!

Complete P&L breakdown

Control core business metrics in one place. Even filter by new vs. returning in the P&L

Track marketing efficiency as a whole & by channel with unbiased data

See which channels customers discover you vs. buy from you & execute a plan

AdBeacon keeps you on track with 30-60-90-day benchmarking. Now you know exactly how your team is pacing to their profitability goals

Demo today. Optimize tomorrow.

Book your  live demo with us today!

We Answer the Right Questions

Where am I wasting my ad spend?

We prove the channel & campaign's impact, so you feel confident in scaling

Who are my MOST valuable customers?

We rank your customers, create them into audiences and watch your segments grow

Which ads are converting into sales?

We pinpoint your best/worst revenue generating creative to uncover goldmines

How are customers finding me and converting?

We analyze customer discovery & purchase channels, giving your team the full picture

How can I predict the next product purchase?

We show product upsell opportunities to enrich customer experience and LTV

What drives new vs. returning customers?

We show which channels/products drive new vs. returning customers to reduce CPA

Brands Using AdBeacon
+ 0
In Tracked Ad Spend
+ 0 M
In Captured Profits
+$ 0 M
Faster Optimization & Scaling (avg)
0 %

We Empower Action

Track Your Campaigns.

Plug AdBeacon into every channel for an unbiased view to your marketing mix

Read Your Impact.

Unveil profit driving trends across channels, products, campaigns and creatives for an iron clad strategy

React And Scale.

Take action on your insights! Scale in platform, sync audiences, double down on revenue driving creatives and set efficient upsell flows

Demo today. Optimize tomorrow.

Book your live demo with us today!

We Deliver Results

3

First 90 Days

2

First 90 Days

sullen_badge_logo_footer_8e56f885-9814-4283-8574-e3715b74197c

First 90 Days

6

First 90 Days

What People Are Saying

Questions we get...

Why use ad tracking software?

Due to rising restrictions in data privacy and tracking, advertisers are left with inaccurate, platform biased or missing data to scale campaigns. By implementing AdBeacon, users can report and optimize off of proven purchase data (1st party) rather than assumptions.

Relying on 3rd-party attribution is increasingly unreliable. AdBeacon’s attribution marketing software leverages first-party data generated from direct customer interactions to provide you with accurate and actionable insights.

With AdBeacon’s advanced tools like UTM parameters and tracking codes, you can organize and analyze your data to gain insights free of 3rd-party data gaps and inaccuracies.

You need actionable data right away. Traditional marketing attribution tools like Facebook’s tracking software can delay reporting data for up to three days. With AdBeacon’s attribution analysis software, there’s no need to wait.

Our real-time optimization tools provide you with the data you need immediately, so you can take appropriate action and optimize your campaigns on the spot from our user dashboard.

Multichannel attribution is all about understanding how different marketing channels (like paid search, social media ads, email campaigns, etc.) work together to influence a customer’s purchase decision.

By using different attribution models, marketers can assign credit or value to each marketing channel based on its role in the customer journey.  Essentially, multichannel attribution provides a more comprehensive picture of the customer journey, revealing which channels are most effective and how they work together to drive results. 

AdBeacon’s multichannel attribution tools enable you to trace the customer journey across channels like Shopify, Facebook, Google, and more. With our advanced attribution analysis software, you can attribute the relative impact of each checkpoint and optimize your campaigns for maximum success.

AdBeacon understands that attribution models aren’t one-size-fits-all. That’s why we offer four customizable attribution models to choose from: Full Impact, Linear, First Click, and Last Click. With our advanced attribution modeling tools, you can adjust your attribution windows as far back as your data supports. Facebook’s limited 7-day attribution window is a thing of the past.

We have even created our own “Lighthouse Model” specifically built for optimization – be sure to ask about it during your live demo.

Does AdBeacon have accurate data reporting?

Yes! AdBeacon has a suite of reporting tool sets for optimization and reporting for executives and clients. Our comprehensive reporting tools offer a variety of formats, giving you the insights you need to optimize your campaigns and drive results. 

AdBeacon’s UI has been designed for users familiar with Facebook Business Manager, so you don’t have to waste time figuring out how everything works. 

AdBeacon’s digital marketing attribution software and tools can be integrated with your system in only fifteen minutes, and our cloud-based portal is easy to navigate and keeps you from getting lost in a snarl of data.

Many ad tracking companies rely on Google Ads data, but recent privacy initiatives have disrupted its effectiveness.

AdBeacon’s marketing multichannel attribution software generates accurate tracking data and easily connects with your Facebook and other channel campaigns. You can even integrate your offline conversion results into your Google Ads data.

AdBeacon’s UI has been designed for users familiar with Facebook Business Manager, so you don’t have to waste time figuring out how everything works. 

AdBeacon’s digital marketing attribution software and tools can be integrated with your system in only fifteen minutes, and our cloud-based portal is easy to navigate and keeps you from getting lost in a snarl of data.

Start optimizing with AdBeacon