AdBeacon is a multi-touch attribution and optimization platform, built for eCommerce brands and agencies. Designed by media buyers, powered by 1st party data.
Why stop at attribution? It’s one thing to just read data, now it’s time to react to it
AdBeacon tracking is a 1-1 connection with your eCommerce store data & advertising channels. You can’t scale what you cant track!
AdBeacon’s 1st party data starts with the tangible purchase & eliminates 3rd party guesswork
See exactly which campaigns & channels a customer clicked on that led to the sale
We only track and report what we can prove. AdBeacon is a click attribution only platform backed by real purchase data
Analyze channel attribution by first click, last click, linear & full impact. Optimize with our custom Lighthouse modelÂ
Make decisions within AdBeacon. We give you the power to read, react, and scale directly from our platform for maximum agility and profitability!Â
We created an attribution model specifically for optimization – the AdBeacon game changer
Why add tabs? Turn on/off, manage budgets & build audiences in AdBeacon
Overlay AdBeacon data directly in META for easy & fast optimization
Unlock new vs. returning customer data by campaign, channel & ad (CPA/nCPA)
We’ve automated the audience-building process AND let you build your custom audiences with a click – you optimize and scale while AdBeacon finds your highest value customers.
Unlock our audience builder to directly test & enrich platform targeting
Score your customers by recency, frequency & monetary values for hyperfocused targeting
Utilize our audience integration & tailor messaging toward your best/worst customersÂ
Stop burning ad spend on high-cost, low-AOV audiences. AdBeacon lets you find them and eliminate them – FAST
Campaign profits hinge on the quality of your creatives. Uncover which creatives are making an impact & easily identify low-hanging fruit.Â
Create custom metric filters to pinpoint performance growth; top performing revenue, CTA, thumbstop ratio & more
Know your best-performing ads with a click. Our visual creative dashboard removes the guesswork so you can scale accurately – and profitably Â
Unveil what creative types are driving more new vs returning customers & at what cost
See if the products you’re featuring in your ads are what customers are buying
Manage overall business profitability & channel contribution in our main dashboard. Or get your perfect profitability snapshot with your own custom dashboard!
Control core business metrics in one place. Even filter by new vs. returning in the P&L
Track marketing efficiency as a whole & by channel with unbiased data
See which channels customers discover you vs. buy from you & execute a plan
AdBeacon keeps you on track with 30-60-90-day benchmarking. Now you know exactly how your team is pacing to their profitability goals
Book your live demo with us today!
We prove the channel & campaign's impact, so you feel confident in scaling
We rank your customers, create them into audiences and watch your segments grow
We pinpoint your best/worst revenue generating creative to uncover goldmines
We analyze customer discovery & purchase channels, giving your team the full picture
We show product upsell opportunities to enrich customer experience and LTV
We show which channels/products drive new vs. returning customers to reduce CPA
Plug AdBeacon into every channel for an unbiased view to your marketing mix
Unveil profit driving trends across channels, products, campaigns and creatives for an iron clad strategy
Take action on your insights! Scale in platform, sync audiences, double down on revenue driving creatives and set efficient upsell flows
First 90 Days
First 90 Days
First 90 Days
First 90 Days
Due to rising restrictions in data privacy and tracking, advertisers are left with inaccurate, platform biased or missing data to scale campaigns. By implementing AdBeacon, users can report and optimize off of proven purchase data (1st party) rather than assumptions.
Relying on 3rd-party attribution is increasingly unreliable. AdBeacon’s attribution marketing software leverages first-party data generated from direct customer interactions to provide you with accurate and actionable insights.
With AdBeacon’s advanced tools like UTM parameters and tracking codes, you can organize and analyze your data to gain insights free of 3rd-party data gaps and inaccuracies.
You need actionable data right away. Traditional marketing attribution tools like Facebook’s tracking software can delay reporting data for up to three days. With AdBeacon’s attribution analysis software, there’s no need to wait.
Our real-time optimization tools provide you with the data you need immediately, so you can take appropriate action and optimize your campaigns on the spot from our user dashboard.
Multichannel attribution is all about understanding how different marketing channels (like paid search, social media ads, email campaigns, etc.) work together to influence a customer’s purchase decision.
By using different attribution models, marketers can assign credit or value to each marketing channel based on its role in the customer journey. Essentially, multichannel attribution provides a more comprehensive picture of the customer journey, revealing which channels are most effective and how they work together to drive results.Â
AdBeacon’s multichannel attribution tools enable you to trace the customer journey across channels like Shopify, Facebook, Google, and more. With our advanced attribution analysis software, you can attribute the relative impact of each checkpoint and optimize your campaigns for maximum success.
AdBeacon understands that attribution models aren’t one-size-fits-all. That’s why we offer four customizable attribution models to choose from: Full Impact, Linear, First Click, and Last Click. With our advanced attribution modeling tools, you can adjust your attribution windows as far back as your data supports. Facebook’s limited 7-day attribution window is a thing of the past.
We have even created our own “Lighthouse Model” specifically built for optimization – be sure to ask about it during your live demo.
Yes! AdBeacon has a suite of reporting tool sets for optimization and reporting for executives and clients. Our comprehensive reporting tools offer a variety of formats, giving you the insights you need to optimize your campaigns and drive results.Â
AdBeacon’s UI has been designed for users familiar with Facebook Business Manager, so you don’t have to waste time figuring out how everything works.Â
AdBeacon’s digital marketing attribution software and tools can be integrated with your system in only fifteen minutes, and our cloud-based portal is easy to navigate and keeps you from getting lost in a snarl of data.
Many ad tracking companies rely on Google Ads data, but recent privacy initiatives have disrupted its effectiveness.
AdBeacon’s marketing multichannel attribution software generates accurate tracking data and easily connects with your Facebook and other channel campaigns. You can even integrate your offline conversion results into your Google Ads data.
AdBeacon’s UI has been designed for users familiar with Facebook Business Manager, so you don’t have to waste time figuring out how everything works.Â
AdBeacon’s digital marketing attribution software and tools can be integrated with your system in only fifteen minutes, and our cloud-based portal is easy to navigate and keeps you from getting lost in a snarl of data.
© AdBeacon 2024