Shopify Attribution

AdBeacon offers an easy, turnkey dashboard that integrates flawlessly with Shopify!

Connect. Track. Optimize. Attribute Success!

First-Party Shopify Data

In the digital age, where e-commerce reigns supreme these days, and for digital retailers, it’s more important than ever to leverage the benefits of Shopify.

Shopify, a leading e-commerce platform, enables businesses of all sizes to set up and run online stores with ease.

AdBeacon offers an easy, turnkey dashboard that integrates with Shopify, not only simplifying the analytics and reporting process but also enhancing the decision-making capabilities of users to ensure that every campaign is data-driven and impactful.

Why Your Agency Needs AdBeacon Shopify Dashboard

Tracking your performance on Shopify is not just about numbers—it’s about harnessing insights to reduce churn, optimize strategies, and ultimately, drive growth.

AdBeacon’s Shopify integration facilitates this by providing a comprehensive view of your Shopify store through a single, intuitive platform.

Here are some of the important metrics that AdBeacon enables you to monitor effortlessly:

Total Sales: A snapshot of your revenues, giving you an overview of the store’s financial health.

Net Sales: Revenue after returns, discounts, and any adjustments, offering a clearer picture of actual sales.

Average Order Value (AOV): This key metric helps you understand the spending behavior of customers; it can be used as the basis for targeted strategies to increase this value over time.

Return on Ad Spend (ROAS) Tracking: Measure the efficiency of advertising dollars in generating sales.

MER (Marketing Efficiency Ratio): A broader view of marketing spend effectiveness beyond just advertising.

Preferred KPIs: Customize your Shopify dashboard to include metrics that matter most to you, whether it’s conversions, conversion rate, cost per conversion, or any other data point.

AdBeacon Upgrades Shopify

AdBeacon’s Shopify dashboard revolutionizes the approach to data analytics. By aggregating data from various sources into an easy-to-read format, AdBeacon not only saves time but also makes the data actionable.

Users can access performance metrics through a dedicated login, ensuring transparency and fostering a collaborative approach to strategy optimization.

By enabling marketing automation and providing ad creative insights, AdBeacon’s Shopify marketing dashboard empowers users to fine-tune their campaigns for maximum efficiency.

While Shopify can report store data in terms of profitability, it seldom can track where the revenue should be attributed to, accurately.

From campaign budget optimization to leveraging predictive data metrics for forecasting, AdBeacon provides a holistic view of campaign performance.

This enables agencies to not only track but also anticipate and map out customer journeys with unprecedented clarity.

With our Shopify marketing dashboard, every ad campaign is an opportunity to connect more meaningfully with audiences, optimize marketing channels, and achieve tangible improvements in conversion rates and overall sales performance.

The introduction of such a comprehensive Shopify sales tracker and marketing dashboard into your toolkit can significantly enhance the effectiveness of your marketing team.

By integrating all your data sources into one platform, AdBeacon helps streamline the analysis of campaign metrics.

Demo today. Optimize tomorrow.

Book your live demo with us today!

Pros and Cons of Shopify

Shortcomings of Shopify Attribution

Shopify excels in providing accurate first-party data such as sales and revenue metrics. Whenever a site visitor arrives via a link with UTM parameters, Shopify reliably records that session, including the UTMs.

However, challenges arise when attributing sales to their true sources.

For instance, if a customer from your email list clicks a link in one of your emails and completes a purchase, Shopify often struggles to correctly attribute this sale to “Email Marketing.” Instead, it is likely categorized as “Direct Traffic,” leading to inaccurate attribution.

Similarly, if a purchase is made after a user clicks on one of your Facebook ads, Shopify might label this as “Facebook Traffic” but lacks the granularity to specify which ad or campaign drove the sale.

While UTMs can provide some of this information, they are inherently limited.

AdBeacon Fills in Shopify’s Attribution Gaps

By combining Shopify’s first-party purchase data directly with your paid media campaigns – we connect the dots where Shopify’s dashboard cannot.

Not only does AdBeacon attribute which channels, campaigns, ads and ad sets drove your Shopify sales conversion – but we also show you every touchpoint along the way.

Once your customer converts, our technology syncs the entire journey together so your team can get as granular as they wish from first touch to final sale to better understand what is fueling your profits.

AdBeacon provides both macro and micro overviews so you media buyers can optimize accurately.

Our focus on prioritizing marketing campaign optimization off of click data ensures our users the accuracy they require with the help of Shopify’s first-party data.

Shopify Has Limited Attribution Windows

Shopify uses cookies to record sessions, but as cookie data becomes increasingly restricted, its tracking capabilities diminish.

Shopify’s sessions last only 30 minutes; if a customer returns after this period, the session is not attributed to the original source.

For instance, a customer initially driven by a Facebook ad may be misattributed as “Direct Traffic” if they return after the session expires.

AdBeacon Keeps Attribution Windows Open

AdBeacon leverages first-party data, unaffected by third-party cookie restrictions, ensuring accurate and continuous tracking.

Our platform maintains session continuity beyond 30 minutes, accurately attributing sales to their true sources, such as specific Facebook ads, regardless of session gaps.

Additionally, AdBeacon tracks historical data from Shopify in perpetuity as long as the client’s account is integrated with AdBeacon, providing a comprehensive view of the customer journey over time.

Shopify Has Trouble Recognizing Returning Visitors

Shopify uses cookies to record sessions, but as cookie data becomes increasingly restricted, its tracking capabilities diminish.

Shopify’s sessions last only 30 minutes; if a customer returns after this period, the session is not attributed to the original source.

For instance, a customer initially driven by a Facebook ad may be misattributed as “Direct Traffic” if they return after the session expires.

AdBeacon Prioritizes New and Returning Purchase Data!

AdBeacon leverages first-party data, unaffected by third-party cookie restrictions, ensuring accurate and continuous tracking.

Our platform maintains session continuity beyond 30 minutes, accurately attributing sales to their true sources, such as specific Facebook ads, regardless of session gaps.

Rapid Optimization - Real Impact

First 90 Days

Get More Out Shopify With AdBeacon

What is the best marketing strategy for shopify? That’s a question AdBeacon can help you answer. Here’s how AdBeacon can transform your Shopify performance:

Accurate and Insightful Information: By aggregating data from multiple sources, AdBeacon offers a comprehensive view of your Shopify store’s performance. This includes detailed ad campaign insights, customer behavior analytics, and predictive metrics that anticipate market trends and customer needs far more accurate than ever before.

Focused Marketing for Improved Sales: Utilizing AdBeacon’s detailed analytics, you can identify which marketing channels and campaigns are driving the most sales. This insight allows for the optimization of ad spend.

Marketing Automation: Beyond traditional analytics, AdBeacon offers marketing automation integrations that can help personalize customer journeys, optimize ad creatives, and manage campaign budgets more effectively.

Whether you’re looking to optimize your current campaigns or explore new avenues for growth, AdBeacon provides the tools and support you need to succeed in the competitive landscape of e-commerce.

What Sets AdBeacon Apart?

What is the best marketing strategy for shopify? That’s a question AdBeacon can help you answer. Here’s how AdBeacon can transform your Shopify performance:

Ease of Use: AdBeacon is designed with simplicity in mind, making it accessible for users of all skill levels. Whether you’re a digital marketing veteran or new to the scene, navigating through AdBeacon’s dashboard is intuitive and straightforward.

First-Party Data Utilization: AdBeacon harnesses the power of first-party data—the most effective information available for ensuring that your marketing decisions are fueled by relevant, up-to-date reports on customer behavior.

Comprehensive Shopify Integrations: AdBeacon offers deep integration with Shopify, to provide an accurate view of your e-commerce performance. This Shopify integration ensures that your marketing plans and sales data are perfectly aligned.

Automated Insights: AdBeacon provides automated insights into ad creative performance, campaign budget optimization, and predictive data metrics, allowing you to make quick, informed decisions in real-time.

White-Glove Customer Support: AdBeacon prides itself on offering unparalleled customer service. Whether you need help setting up your Shopify dashboard or interpreting your data, you can reach out to the AdBeacon support team in several ways, including Zoom consultations and 24/5 live chat.

AdBeacon is a powerful platform designed to empower your marketing and media buying teams. We enhance your Shopify marketing dashboard, and ultimately transform the way you approach digital marketing for your Shopify store.

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!