AdBeacon Tether

Transforming how media buyers manage and optimize customer interactions!

Connect. Track. Optimize. Attribute Success!

Say Hello to Tether!

Making advertising decisions off of accurate data is just the start, but if the platforms aren’t optimizing off of the same data, what then? Performance is impacted. AdBeacon’s Tether revolutionizes marketing campaigns for Shopify clients, offering a highly effective solution designed to enhance Shopify event tracking and optimize ad campaign performance.

Optimize Customer Interactions

Developed with advanced tracking and enriched data capabilities, AdBeacon’s Tether transforms how digital marketers and media buyers manage and optimize customer interactions. By leveraging first-party data and a modified last-click attribution model, Tether empowers marketing teams to make informed decisions that can lead to substantial ROAS improvement.

Drive Better Campaign ROI - With Precision

AdBeacon’s Tether provides a range of benefits that make it an essential analytic tool for marketing teams looking to enhance their paid media results and optimize campaigns:

Enhanced Ad Targeting with Enriched Data

AdBeacon’s Tether uses first-party enriched event tracking giving media buyers actionable insights that enable better ad targeting and audience segmentation. This precision enables you to connect with potential customers at the right time with the rig

Improved ROI Through Precise Attribution

Using a modified last-click attribution model, AdBeacon’s Tether ensures every dollar spent on advertising platforms like Meta is optimized for next-level results. By clearly identifying the most effective ads, brands and agencies can prioritize high-performing campaigns.

Privacy-Compliant Data Tracking

By utilizing first-party data enrichment and server-side APIs such as the Meta Conversions API, AdBeacon’s Tether ensures privacy compliance while maintaining the highest levels of data integrity. This protects customer trust while utilizing valuable first-party data.

Data Loss Prevention

AdBeacon Tether’s advanced tracking mitigates the impact of ad blockers and privacy updates so that media buyers can collect data for all types of events. This consistency ensures that no valuable interactions are missed.

Traditional Tracking vs. AdBeacon's Tether

Unlike traditional tracking methods that rely on extrapolated or incomplete data, Tether’s enriched dataset provides clarity and precision, not guesswork.

Marketers and media buyers gain access to transparent and actionable insights that promote smarter, data-driven decisions. This sophisticated approach ensures better ad spend allocation and profitability.

How AdBeacon's Tether Technology Works:

Event Tracking: AdBeacon’s Tether captures key website actions (e.g., Purchase, Add to Cart, Initiate Checkout) using first-party tracking mechanisms, ensuring accurate and privacy-compliant data collection.

Data Enrichment: Tether then integrates event data with additional insights from Shopify, such as order details, product categories, and customer demographics, providing a richer, and more accurate, dataset.

Click-Based Attribution: Finally, Tether identifies the last Facebook click before each tracked event and associates it with the event. This granular attribution ensures that Meta receives actionable data tied to specific Facebook ads.

AdBeacon’s Tether Data Transmission: Enriched event data, including the last Facebook click ID, is sent back to Meta using server-side APIs (e.g., Meta Conversions API). This enables Meta to optimize ad delivery algorithms with precise and comprehensive information.

Demo AdBeacon. Optimize With Tether!

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Unlock the Power of Enriched Event Data

Maximize the value of your paid media campaigns with enriched event data and advanced tracking. Tether’s innovative features ensure accurate tracking, meaningful insights, and precise attribution for every customer interaction.

Let’s look at the ways this powerful AdBeacon upgrade works to provide actionable information at every step of the customer journey.

AdBeacon Tether’s Event Tracking

Tether captures high-impact customer actions, such as Add to Cart, Initiate Checkout, and Purchase events, in real-time.

By leveraging first-party data tracking, Tether ensures that these events are recorded accurately, even in the face of privacy restrictions or data loss from ad blockers.

This advanced tracking provides digital marketers and media buyers with reliable insights into customer interaction at every stage of the journey.

With this precision, marketing teams can identify bottlenecks, optimize conversions, and accurately align campaigns with customer behaviors.

Tether’s Data Enrichment

With enriched event tracking, Tether integrates Shopify data, such as order details, product categories, and customer demographics, to create a comprehensive, accurate dataset.

This enriched data equips marketing teams with actionable insights, enabling them to optimize ad targeting and refine marketing strategies for better paid media results.

For example, knowing which products are frequently added to carts or purchased allows businesses to focus on high-demand items and tailor their campaigns for specific audience segments.

Enriched data transforms raw numbers into meaningful stories about customer preferences and behavior.

Last-Click Attribution - Upgrade

Tether’s last-click-based attribution model ensures that the most recent Meta/Facebook ad interaction before a tracked event receives credit. This level of precision helps marketing teams evaluate the true impact of their campaigns and reallocate resources accordingly.

Example Customer Journey:

- A potential customer clicks on Facebook Ad #1.
- They later click on a Google ad
- Then they click on Facebook Ad #2.
- Then they click on a Google Search ad (organic).
- The customer completes an Add to Cart action.

In this scenario, AdBeacon’s Tether credits the Add to Cart event to Facebook Ad #2. The click-ID information is then securely transmitted to Meta, which is able to attribute the action to the relevant ad.

This results in improved ad targeting due to more precise attribution than is possible with conventional click-based models.

The clear attribution model eliminates ambiguity and empowers digital marketers to confidently scale campaigns that deliver results.

By giving credit to the last-click associated with your Facebook campaign along the customer journey – media buyers are empowered with more accurate “credit” for their campaigns.

Capturing this vital final paid media touch on the path to purchasing enables AdBeacon to enrich campaigns directly in Meta for higher performance.

The Ultimate Tool for Data-Driven Campaigns

Maximize the value of your marketing budget with a streamlined approach to data-driven campaigns.

AdBeacon’s Tether simplifies the complexities of ad delivery, tracking, and optimization.

That’s why it’s truly the ideal solution for media buyers who value efficiency, accuracy, and measurable success. Its additional advantages include:

Simplified Tech Stack

With Tether, marketing teams can reduce their reliance on multiple tools by consolidating tracking, attribution, and event data enrichment into a single solution under the AdBeacon umbrella.

This saves time and streamlines campaign management. By integrating Shopify tracking and advanced tracking capabilities into one platform, teams can focus on refining their marketing strategies and campaign profitability

Enhanced Ad Campaign Optimization

Tether’s enriched event tracking empowers advertising platforms like Meta to deliver the right ads to the most relevant audiences.

By providing granular data on customer interactions, including Add to Cart and other purchase events, Tether ensures that optimized campaigns reach potential customers with accurate creative messaging.

This approach maximizes campaign efficiency and delivers measurable growth in campaign ROI.

Wide-Ranging Insights

AdBeacon’s Tether delivers clear and actionable data-driven insights that help brand, agencies, and media buyers get a grip on the customer journey, no matter how complex it may be.

These insights enable marketing teams to refine targeting and improve Meta/Facebook ad performance in a way that complements business goals.

Rapid Optimization - Real Impact

First 90 Days

Ready to Elevate Your Campaigns?

AdBeacon’s Tether technology bridges the gap between customer actions and ad performance, offering unmatched precision, privacy compliance, and actionable insights. Designed to adapt to the evolving digital marketing landscape, Tether empowers businesses to stay ahead of market shifts and achieve long-term success in their advertising strategies.

Whether you’re looking to scale high-performing campaigns, prevent data loss, or improve ad targeting, Tether is the solution you’ve been waiting for.

Experience Tether Today and take the first step toward smarter, more profitable advertising campaigns.

What Sets AdBeacon Apart?

What is the best marketing strategy for shopify? That’s a question AdBeacon can help you answer. Here’s how AdBeacon can transform your Shopify performance:

Ease of Use: AdBeacon is designed with simplicity in mind, making it accessible for users of all skill levels. Whether you’re a digital marketing veteran or new to the scene, navigating through AdBeacon’s dashboard is intuitive and straightforward.

First-Party Data Utilization: AdBeacon harnesses the power of first-party data—the most effective information available for ensuring that your marketing decisions are fueled by relevant, up-to-date reports on customer behavior.

Comprehensive Shopify Integrations: AdBeacon offers deep integration with Shopify, to provide an accurate view of your e-commerce performance. This Shopify integration ensures that your marketing plans and sales data are perfectly aligned.

Automated Insights: AdBeacon provides automated insights into ad creative performance, campaign budget optimization, and predictive data metrics, allowing you to make quick, informed decisions in real-time.

White-Glove Customer Support: AdBeacon prides itself on offering unparalleled customer service. Whether you need help setting up your Shopify dashboard or interpreting your data, you can reach out to the AdBeacon support team in several ways, including Zoom consultations and 24/5 live chat.

AdBeacon’s Tether revolutionizes marketing campaigns for Shopify clients, offering a highly effective solution designed to enhance Shopify event tracking and optimize ad campaign performance.

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!