AdBeacon Amazon Ads Integration

A Unified Dashboard for eCommerce Success !

AdBeacon’s customized dashboard now pulls in Amazon Ads data to compare against your store’s performance—creating a single, cohesive ecosystem for all your paid media metrics. 

With AdBeacon Inventory Intelligence, brands can prevent wasted ad spend by ensuring that only in-stock products are advertised.

Why Integrating Amazon Ads with AdBeacon Matters

eCommerce store owners and advertisers rely on multiple paid media channels to drive traffic and sales. Amazon Ads has become a major player alongside Google Ads and Facebook Ads. 

However, tracking performance across these platforms separately can make it difficult to get a clear picture of overall ad effectiveness.

Does AdBeacon track Amazon Ads? YES!

Tracking Amazon Ad Performance with AdBeacon

By integrating Amazon Ads with AdBeacon, businesses can:

Streamline

Track
Performance

Unify eCommerce performance data for better decision-making

Attribute

Compare Performance

Compare Amazon Ads against other paid media metrics in a single advertising dashboard tool

Report

Scale
Performance

Optimize ad spend based on cross-channel reporting

AdBeacon's Amazon Ads Metrics Overview

AdBeacon’s new Amazon Ads integration allows users to pull Amazon Ads data directly into their customized dashboard. This feature eliminates the need to switch between multiple platforms, making it easier to track and compare advertising performance.

Amazon Ads integration allows for:

Centralized Data

View Amazon Ads performance alongside other ad channels such as Google Ads, Facebook Ads, and TikTok Ads. Having all advertising data in one place allows for better eCommerce performance data tracking.

Effortless Reporting

No need to manually compile reports from different sources. AdBeacon automates data collection and organization, saving time and reducing human error.

Improved Analysis

Make data-driven decisions based on unified metrics, ensuring a more strategic approach to advertising optimization.

Disclaimer: AdBeacon does not track direct attribution for Amazon Ads (i.e., no post-click or post-view conversions). However, users can still view key metrics to get a broad performance picture.

Centralized Data

View Amazon Ads performance alongside other ad channels such as Google Ads, Facebook Ads, and TikTok Ads. Having all advertising data in one place allows for better eCommerce performance data tracking.

Effortless Reporting

No need to manually compile reports from different sources. AdBeacon automates data collection and organization, saving time and reducing human error.

Improved Analysis

Make data-driven decisions based on unified metrics, ensuring a more strategic approach to advertising optimization.

Disclaimer: AdBeacon does not track direct attribution for Amazon Ads (i.e., no post-click or post-view conversions). However, users can still view key metrics to get a broad performance picture.

By consolidating Amazon Ads data with other digital marketing efforts, businesses can also track key metrics such as click-through rates (CTR), impressions, cost-per-click (CPC), and overall ad spend in one place.

Keeping everything in one place…

The Benefits of a Unified Dashboard

Managing multiple ad platforms can be time-consuming and complex. A unified eCommerce analytics dashboard simplifies campaign management, allowing advertisers to analyze data efficiently.

A clear, unified data ecosystem can help streamline your analysis in a number of ways:

Cross-Channel Visibility

Compare

Compare Amazon Ads performance with Google, Facebook, and other channels to see where your ad spend is most effective.

ROI

Identify high-ROI platforms and cost-effective ad strategies by analyzing cost-per-click, conversion rates, and sales trends on your website vs Amazon ads.

Customers

Understand customer behavior by seeing how users interact with different channels before making a purchase.

Optimize Your Time

Save time by consolidating paid media metrics in one place. Instead of pulling Amazon ad data separately from Google Ads and Facebook Ads, advertisers can generate a single, comprehensive report.

Scale Performance

Quickly view spend, impressions, clicks, conversion rates, and other key performance indicators (KPIs) in one eCommerce analytics dashboard.

Simplify Reporting

Automate reporting and scheduling, reducing the manual effort required to track advertising performance.

Streamlined Reporting

Optimize Your Time

Save time by consolidating paid media metrics in one place. Instead of pulling Amazon ad data separately from Google Ads and Facebook Ads, advertisers can generate a single, comprehensive report.

Scale Performance

Quickly view spend, impressions, clicks, conversion rates, and other key performance indicators (KPIs) in one eCommerce analytics dashboard.

Simplify Reporting

Automate reporting and scheduling, reducing the manual effort required to track advertising performance.

Streamlined Reporting

Data-Driven Decisions

Allocation

Identify areas where budget allocation can improve performance by comparing cross-channel reporting data.

Accuracy

Use real-time measurements and insights to refine ad strategies and maximize advertising ROI.

Budgets

Reduce wasted ad spend by shifting investments toward high-performing campaigns and discontinuing ineffective ones.

AI is only valuable if it delivers actionable insights for media buyers. AdBeacon AI Insights provides actionable prompts that empower media buyers to scale, optimize, and grow campaign profitability with precision.

How it Works

AdBeacon’s Amazon Ads integration follows a simple, automated process that ensures businesses can track their ad performance seamlessly.

Data Pull.

AdBeacon securely imports Amazon Ads metrics via API. Pulling Amazon ad data directly ensures that the latest advertising data is continuously updated in real time without manual effort.

Dashboard View.

Amazon Ads data is displayed clearly alongside eCommerce performance metrics. Comparing Amazon Ads with store performance helps illustrate how advertising campaigns are influencing store revenue and customer engagement.

Reporting & Analysis.

Media buyers can customize dashboards, drill into performance breakdowns, and schedule automated reports for in-depth analysis.

Additionally, businesses can filter and segment their Amazon Ads data to uncover insights based on specific campaigns, ad types, or audience targeting parameters.

Data Pull.

AdBeacon securely imports Amazon Ads metrics via API. Pulling Amazon ad data directly ensures that the latest advertising data is continuously updated in real time without manual effort.

Dashboard View.

Amazon Ads data is displayed clearly alongside eCommerce performance metrics. Comparing Amazon Ads with store performance helps illustrate how advertising campaigns are influencing store revenue and customer engagement.

Reporting & Analysis.

Media buyers can customize dashboards, drill into performance breakdowns, and schedule automated reports for in-depth analysis.

Additionally, businesses can filter and segment their Amazon Ads data to uncover insights based on specific campaigns, ad types, or audience targeting parameters.

For eCommerce businesses

Use Cases and Real-Life Scenarios

Understanding how Amazon Ads interact with other paid media efforts is crucial for eCommerce success. Below are some real-life scenarios where integrating Amazon Ads metrics into AdBeacon can provide valuable measurements and insights.

Brand Visibility Campaigns

What’s REALLY Going On?

Brands using Amazon Ads for awareness campaigns can compare results with Google and Meta Ads to evaluate overall brand impact.

Tracking impressions, click-through rates, and engagement across platforms can help brands understand which channels drive the most exposure. 

Seasonal Promotions

Tis’ the Season – Every Season

Businesses running seasonal promotions can analyze sales spikes from Amazon Ads and compare them to store-based conversions.

For example, tracking holiday sales and promotions through Amazon Ads alongside Google and Facebook Ads allows businesses to determine which platform drives the most seasonal traffic.

Budget Optimization

Because EVERY Dollar Counts

By identifying underperforming channels, businesses can reallocate budgets to maximize efficiency and increase conversions.

If Amazon Ads are delivering lower conversion rates than expected, advertisers can compare that data against Google or social media campaigns to determine whether shifts in targeting or creative strategy are needed.

Budget Optimization

Because EVERY Dollar Counts

By identifying underperforming channels, businesses can reallocate budgets to maximize efficiency and increase conversions.

If Amazon Ads are delivering lower conversion rates than expected, advertisers can compare that data against Google or social media campaigns to determine whether shifts in targeting or creative strategy are needed.

Limitations and Future Updates

While AdBeacon offers a seamless way to track Amazon Ads metrics, there is currently an attribution gap. Since AdBeacon does not track direct Amazon Ads conversions, businesses should use other tools for in-depth conversion analysis. 

However, future updates may introduce solutions or third-party integrations to help bridge this gap.

Even without direct attribution tracking, the ability to view Amazon Ads metrics in a unified eCommerce analytics dashboard provides significant value for advertisers looking to optimize cross-channel performance.

We Deliver Results

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See How AdBeacon's Amazon Ads Integration Can Boost Your Business

With a clearer understanding of ad performance, businesses can identify which channels yield the highest advertising ROI, adjust campaign strategies in real time, and allocate budgets more effectively. Whether you’re focused on brand awareness, seasonal promotions, or direct sales growth, having a unified data ecosystem at your fingertips gives you a competitive advantage.

Take Control of Your Advertising Strategy

Sign up for a free trial or demo of AdBeacon today. Start integrating Amazon Ads into your customized dashboard to compare performance metrics seamlessly. You can also subscribe to our AdBeacon to get updates about our latest features, media buying tips and agency strategies!