© AdBeacon 2024
31280 Oak Crest Drive, Westlake Village, CA 91361, USA
Welcome to AdBeacon! AdBeacon is committed to respecting the privacy rights and concerns of all users to AdBeacon.com and our SaaS platform or “Software(s)” or “Platform”.
We have established and implemented this Privacy Policy to inform visitors to the AdBeacon website and Platform as to how we use and protect the information we collect through the Software(s).
By visiting our website or the AdBeacon Platform, you consent to AdBeacon’s collection, use, storage, deletion and disclosure of information relating to you as set forth in this Privacy Policy as per your regional requirements.
This Privacy Policy is effective as of the date set forth above and is only applicable to the Software(s) and not to any other web Software that you may be able to access from the Software(s) which may have its own data collection and use practices and policies.
This privacy policy answers the following questions:
What information do we collect about you and how do we use it?
Types of information we collect
Personal information means information that can be used to identify and contact you. You do not need to submit personal information to access certain areas of the Software(s), but if you do not want to disclose certain personal information to us, you will not be able to access certain aspects of the AdBeacon Platform.
We collect personal information when you create an account through the AdBeacon Platform; purchase software services through the Software; work with our team to optimize the software services we provide to you, or receive customer or technical support.
To order software services from AdBeacon through the Software(s) and create an account for the AdBeacon Platform, we require you to provide your name, company name, email address, billing address, phone number, web software URL, title, and additional billing information depending on your preferred method of payment, such as your credit card number and payment method expiration date. You will also need to create a screen name in order to create an account. We also collect information about your company, such as analytics, ad tracking, traffic statics, marketing budgets, conversion rates, sales data and other information related to the visibility, layout, reputation, popularity and success of online marketing campaigns.
Cookies, Web Beacons and Pixels
“Cookies”, “Web Beacons” and “Pixels” are small bits of electronic information that the Software sends to a visitor’s browser and are stored on the visitor’s hard drive. Like many web Softwares, we employ cookies or pixels in certain areas of the Software(s) to allow us to provide information that is targeted to you and to make your online experience more convenient and your advertising more effective.
Additionally, analytics tools that are managed by third parties which may appear on the Software(s) use cookies and pixels. These analytics tools use cookies and pixels to collect non-personal information while you utilize the Software(s). You may not realize this information is being collected. In some cases, we may have access to information from cookies and pixels used by these analytics tools on the Software(s) and this information may permit us to identify other information related to eCommerce transactions.
Cookies and/or pixels are set by the operator of a website (in this case, AdBeacon Platform) and are called “first party cookies”. Cookies set by parties other than AdBeacon are called “third-party cookies”. Third-Party cookies enable functionality to be provided on or through the Website (for example advertising, interaction with social media sites, analytics, search engine, etc.). Setting these third-party cookies can recognize your computer or mobile device both when you visit our Website, and also when you visit certain other websites.
Why do we use cookies?
AdBeacon utilizes first-party and third-party cookies for multiple reasons. Some cookies are required for technical reasons in order for our Website, Platform and Services to operate, and we refer to these as “necessary” cookies. Other cookies also enable AdBeacon Software to track and target the interests of users and enhance the experience of our customers. Third parties serve cookies through Websites for advertising, analytics, and other purposes.
Strictly necessary Cookies
A strictly necessary cookie is a type of cookie that is used by the website to function properly, without which the site would not work. This type of cookie does not collect any personally identifiable information about you and does not track your browsing habits.
These cookies are strictly necessary to provide the Service to you through our Platform. Strictly necessary cookies allow you to use our Services and enable access to various features such as a unique user session and enable access to secure areas.
Performance Cookies
Performance cookies are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages. These cookies monitor only the performance of the site as the user interacts with it. These cookies are used to enhance and improve the performance of our Websites but are not essential. These cookies collect information that helps us understand how the Websites and Services are being used by our customers, how effective our marketing campaigns are. These cookies may collect IP addresses and may generate a unique identifier to analyze how frequently you visit our Websites, and also gather other metrics such as page views.
Functionality Cookies
Functionality cookies allow websites to remember the user’s site preferences and choices they make on the site including username, region, and language. This allows the website to provide personalized features like local news stories and weather if you share your location. These cookies enable our Websites to provide enhanced functionality and features. Although these cookies are not strictly necessary, if you disable them, certain functionality may not be available to you.
Targeting Cookies
Targeting and advertising cookies are specifically designed to gather information from you on your device to display advertisements to you based on relevant topics that interest you. Advertisers will place these cookies on a website with the website operator’s permission. Targeting cookies are used by our advertising and marketing partners and work primarily through uniquely identifying your device (e.g., advertising ID, IP address, geolocation), and are used to build a profile of your interests and show you relevant ads on other websites you may visit. If you do not allow these cookies, you will experience less targeted advertising.
Other Tracking Technologies
Cookies are not the only way to track visitors to a website. AdBeacon and our third-party partners may use other similar technologies such as “tracking pixels” and “web beacons”. This allows our third-party partners to monitor traffic patterns between websites, communicate with cookies, understand if you have come from an advertisement displayed on a third-party Website, monitor the success of marketing campaigns, and improve site performance. These technologies typically rely on cookies to function, so disabling cookies in your browser will impair their functionality. These other tracking technologies include:
Web Beacons (“Tracking Pixels”) Web beacons are small graphic images, also known as “Internet tags” or “clear gifs,” embedded in web pages. Web beacons may be used, for example, to count the number of visitors to the Website, to monitor how users navigate the Website, to count content views, customer journey, attribution models, and more.
Embedded Scripts
An embedded script is programming code designed to collect information about your interactions with the Website. It is temporarily downloaded onto your computer from our web server, or from a third party with which we work, and is active only while you are connected to the Website, and deleted or deactivated thereafter.
Our Use of Personal Information on Behalf of our Clients
AdBeacon’s use of personal information we collect from, or on behalf of, our clients to provide services to our clients at their direction. We use personal information only as directed or authorized by our client. Typically, we are directed or authorized to use personal information collected on behalf of the client to:
How can to control cookies?
You have the right to decide whether to allow cookies when using our Websites and Services. Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit and delete cookies.
Why do you use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and Services to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of users and to enhance the experience of our Service. Third parties serve cookies through our Websites for advertising, analytics, and other purposes.
Log information
Our servers automatically record information that your browser sends whenever you visit the Software(s). Additionally, some of the AdBeacon Platform may collect information regarding you and your customer’s computer system. This information includes Internet Protocol address, browser type and version, domain names, physical location, which AdBeacon Platform you use and when and how long you use them. We use this information to monitor and analyze how users use the AdBeacon Platform, to provide customer service, to maintain and improve the AdBeacon Platform, to help prevent fraud and misuse and for other security purposes.
Children’s privacy
We do not knowingly collect personal information from children under 13. We take children’s privacy seriously and encourage parents to play an active role in their children’s online experience at all times.
Will we share your personal information with third parties?
Sharing of information
The Platform may use non-personal information on an anonymous basis to provide analyses of users in the aggregate to prospective partners, advertisers, and other third parties.
In addition, we will share the personal information we collect from the Platform under the following circumstances:
Protection of rights. The Platform will share personal information if we have a good faith belief that (i) access, use, preservation, or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, or legal processes, such as a court order or subpoena, credit card rules or a request by law enforcement or governmental authorities, (ii) such action is appropriate to enforce the Terms of Use or Terms of Service, including any investigation of potential violations thereof, (iii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues, or (iv) such action is appropriate to protect the rights, property or safety of AdBeacon, its employees, users of the AdBeacon Platform or others.
Asset Transfers: If we become involved in a merger, acquisition or other transaction involving the sale of some or all of AdBeacon’s assets, user information, including personal information collected from the Platform through the use of the AdBeacon Platform, could be included in the transferred assets. Should such an event occur, we will use reasonable means to notify you, either through email and/or a prominent notice on the Software(s).
Service providers: The Platform may share personal information with service providers that we engage for the purpose of processing information on our and your behalf, fraud prevention, bill collection, software, search engine optimization, sales and technology services. For example, we have partnered with other companies to process payments. While providing services for us, these companies may access your personal information. To the extent applicable, we require these entities to only use your personal information in connection with the services they perform for us and not for their own benefit.
Additional Information You Should Know About Third Parties.
This Privacy Policy does not cover the privacy practices of third-party software accessed through the Platform. For example, links to websites operated by third parties may collect information about you on the Internet. We encourage such companies to adopt and follow their own privacy policies, but we are not responsible for their collection or use of your personal information. You should refer to the privacy policies and statements of other web services or contact their individual webmasters to obtain information regarding their online collection and use of consumer data.
What choices do you have about the collection and use of your personal information?
Control of Your Information
You may update or delete your personal information or modify your account preferences for the AdBeacon Platform by accessing the “My Account” area of the AdBeacon Platform or sending us an email to support@adbeacon.com requesting us to update or delete your personal information. Please note that when you delete your account, we may retain your account information thereafter for the purpose of internal account management and fraud prevention activities.
Opting Out of Receiving Communications from Us
If you no longer want to receive our newsletter, e-mails or other announcements, you may unsubscribe by writing to us at support@adbeacon.com or replying to the unsubscribe link at the bottom of our emails. Please note that you cannot unsubscribe from certain correspondence from us.
What security measures do we take to safeguard your personal information?
The personal information that you provide to us is stored on servers, which are located in secured facilities with restricted access, and protected by protocols and procedures designed to ensure the security of such information. In addition, we restrict access to personal information to AdBeacon employees, independent contractors and agents who need to know this information in order to develop, operate and maintain the AdBeacon Platform and provide you software services. However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the use of any of the AdBeacon Platform(s) and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. Once we receive a transmission from you, we will endeavor to maintain its security on our systems.
Consent To Sharing Data with other eCommerce and Social Media Channels
Notwithstanding anything to the contrary in our Privacy Policy or Terms & Conditions, to optimize your advertising performance the AdBeacon Platform will share any lead and customer data that you provide to us (“Sales Data”) with Meta, Inc. (“Facebook”) and Alphabet (“Google”) other media channels through offline conversion measurement solution and pixel/beacon integration. By using conversion data, we will be able to track the timing of your transactions that occur through offline channels after people see or engage with the advertising channel. Although the Platform will share your Sales Data with these channels, such as Facebook and Google we will agree not to share your Sales Data with third parties or other advertisers. By utilizing the AdBeacon Platform and/or “Optimize”, you agree to the following:
You authorize AdBeacon to share your Sales Data with the channel (i.e. Facebook and Google), and you further authorize AdBeacon to act as your agent to use your Sales Data and bind you to the Channels’ (i.e. Facebook’s and Google’s) Offline Conversion Tracking Terms of Service (this is found inside your advertising Channel or Facebook and Google account when you authorize offline conversions.)
You represent and warrant to AdBeacon that you have provided appropriate notice explaining how Sales Data may be used for offline conversion measurement to and secured any necessary consent regarding such use from the data subjects, including as needed to comply with all applicable laws, regulations, and industry guidelines, and you represent and warrant that you have all necessary rights and permissions to use the Sales Data.
You agree that to the fullest extent permitted by law, in no event shall AdBeacon, or any of its members, officers, directors, employees, or agents be liable for damages under contract, tort, strict liability, negligence, or any other legal or equitable theory arising out of AdBeacons’ use of your Sales Data or provision of your Sales Data to your Channel, Facebook, and Google.
To the fullest extent permitted by law, you agree to indemnify, defend and hold harmless AdBeacon, and each of its members, officers, directors, employees, and agents from and against all losses, expenses, damages and costs, including reasonable attorneys’ fees, arising out of AdBeacons’ use of your Sales Data or provision of your Sales Data to Channels or Facebook or any breach of your representations and warranties hereunder.
You consent to transact business electronically in compliance with the Federal Electronic Signatures in Global and National Commerce Act and similar state laws, particularly the Uniform Electronic Transactions Act, and thereby authorize the creation of legally binding and enforceable agreements among you, AdBeacon and utilizing electronic records and signatures.
Links to External Sites
The AdBeacon service may contain links to other websites, products, or services that we do not own or operate. The AdBeacon service also may contain links to third-party sites such as social networking services. If you choose to visit or use any third-party sites or products or services available on or through such third-party sites, please be aware that this Policy will not apply to your activities or any information you disclose while using those third-party sites or any products or services available on or through such third-party sites. We are not responsible for the privacy practices of these third-party sites or any products or services on or through them. Additionally, please be aware that the AdBeacon service may contain links to websites and services that we operate but that are governed by different privacy policies. We encourage you to carefully review the privacy policies applicable to any website or service you visit other than AdBeacon before providing any personal information on them.
You can learn more about cookies at the following third-party website:
All About Cookies: http://www.allaboutcookies.org/
GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act
This Privacy Notice reflects AdBeacon Inc.’s dedication to safeguarding personal data in alignment with global privacy regulations, including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Personal Information Protection and Electronic Documents Act (PIPEDA), Lei Geral de Proteção de Dados (LGPD), Personal Data Protection Act (PDPA), and the Privacy Act 1988. It outlines our data collection, usage, individual rights, and how these rights can be exercised, emphasizing our commitment to transparency and legal compliance in data handling across all operational areas.
AdBeacon Inc. and its affiliates, serving as the data controller, oversee the processing of personal data under global privacy standards including GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act 1988. Our role spans across data management for website interactions, events, and communications. We invite direct contact for any privacy concerns, ensuring responsive and clear communication channels for privacy matters across jurisdictions.
AdBeacon collects a comprehensive range of personal data to support its services, aligning with global privacy regulations. This includes technical data like IP addresses and device types, along with personal identifiers such as names and email addresses. The collection aims to enhance service delivery, ensure secure access, and offer personalized experiences, maintaining respect for user privacy across different jurisdictions.
AdBeacon processes personal data to enhance service delivery, user experience, and maintain communication, aligning with the GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. This involves using data for optimization, security, and personalized interactions, under legal bases such as user consent, contractual necessities, and legitimate interests. These practices respect international legal standards, ensuring AdBeacon’s operations remain compliant and focused on user privacy.
AdBeacon shares personal data with trusted third parties, including operational support services, analytics, marketing partners, and legal authorities as required by law, under strict privacy safeguards. This collaboration ensures services are delivered efficiently, aligning with AdBeacon’s commitment to privacy and data protection laws across multiple jurisdictions, including GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act.
AdBeacon adheres to strict data protection standards during international data transfers, complying with GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. We implement appropriate safeguards, such as adequacy decisions and standard contractual clauses, to secure data transferred outside the EU/EEA, Switzerland, or the UK. This ensures that personal data is handled with care and in compliance with relevant data protection laws, regardless of the destination country’s legal requirements.
AdBeacon retains personal data for durations necessary to fulfill service delivery, legal obligations, and safeguard against potential legal claims, as required by GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. This retention period is determined based on data relevance to operations, regulatory requirements, and specific data retention policies, ensuring a balance between operational needs and privacy rights across diverse jurisdictions.
AdBeacon upholds the rights of individuals regarding their personal data in accordance with GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. This includes the rights to access, correct, delete, or limit the use of their data, as well as the right to object to its processing. AdBeacon is committed to facilitating these rights efficiently and transparently, providing clear instructions and support for individuals to exercise their choices regarding their personal information across global jurisdictions.
AdBeacon acknowledges individuals’ rights to withdraw their consent regarding the processing of their personal data at any time, in accordance with GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. This reflects AdBeacon’s commitment to privacy regulations, enabling users to revoke consent through straightforward means and affirming their autonomy over personal information across diverse legal frameworks.
Individuals can lodge complaints about AdBeacon’s handling of personal data directly with our dedicated privacy team. We are committed to resolving any issues in compliance with GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. For formal communications or to exercise data protection rights, please contact AdBeacon using the information provided at the bottom of this privacy policy page.
AdBeacon utilizes automated decision-making and profiling to enhance service efficiency and personalization, in accordance with GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. This process involves analyzing collected data to make informed decisions aimed at improving user experiences without human intervention. AdBeacon ensures transparency regarding the logic behind these processes and their potential impact on individuals, adhering to privacy and data protection standards across diverse legal frameworks.
AdBeacon’s Privacy Notice may be updated periodically to reflect changes in data handling practices or legislative updates, in compliance with GDPR, CCPA, PIPEDA, LGPD, PDPA, and the Privacy Act. The effective date of the current Privacy Notice is March 26, 2024. Users are encouraged to review the Privacy Notice periodically for updates or changes. AdBeacon remains committed to transparency and protecting user privacy, with significant changes communicated through our website or directly to users, ensuring ongoing compliance with global privacy regulations.
For more information on the European Country Commercial Guide you can visit the following third-party link:
We may use, retain, and disclose this information for the business purposes described in this Privacy Policy. We consider the use of this information to be within our legitimate business interests.
Information Sharing: AdBeacon does not sell personal information collected on this website. However, as explained elsewhere in this Privacy Policy, we may share Personal Information with authorized service providers or business partners to carry out certain services or requests. We may also share personal information if you use our services to interact with third parties or direct us to disclose your Personal Information to third parties.
Right to Know and Deletion: To exercise your “right to know” or “right to delete,” California residents may contact us by emailing support@adbeacon.com, or by mailing a request to the address listed below. To protect your personal information, we will verify your identity by a method appropriate to the type of request you are making.
Other California Disclosures
Shine the Light Disclosures: California law permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. AdBeacon does not share information with unaffiliated third parties for their marketing benefit. For additional information, California residents may contact us at the address below using the reference “Shine the Light Disclosure.”
Do Not Track: California law requires that websites disclose their practices with respect to the use of tracking technology by third parties and whether the site honors browser “Do Not Track” signals. Third parties are not allowed to collect personal information from this website for their own benefit. However, this site does not currently recognize or respond to “Do Not Track” browser settings or signals.
Mediation
You also agree that in the event any dispute or claim arises out of or relating to this Privacy Policy you and AdBeacon will attempt in good faith to negotiate a written resolution of the matter directly between the parties. You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, all parties shall join in mediation services in Los Angeles, California with a mutually agreed mediator in an attempt to resolve the dispute. Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorney’s fees, even if you would otherwise be entitled to them.
Notification of Changes. This Privacy Policy may change from time to time and we will post all changes on this page.
AdBeacon, Inc.
31280 Oak Crest Drive,
Westlake Village, CA 91361
ATTN: CEO
support@adbeacon.com
© AdBeacon 2024