Welcome to the AdBeacon FAQ section! Below, you’ll find answers to the most common questions about user management, UTM setup, billing, integrations, attribution models, and more.
👥 User Management
How do I add users?
There are two ways to add users in AdBeacon:
1️⃣ If you’re an admin of the account:
Go to the Account List.
Click on Users in the left-hand menu.
Click the blue “Add User” button in the top-right corner.
Enter the user’s email address, select the account(s), and assign their access level:
Admin – Full access to everything.
Editor – Can make changes but not manage users.
Viewer – Can view accounts but cannot edit anything.
Account Owner – Can add users to their specific account.
2️⃣ If you’re an account owner:
From the full Account List, find the specific account.
Click the blue share (arrow) button on the far right.
Enter the user’s email address, select their role, and hit Save.
📈 Attribution Models
What are the differences in AdBeacon’s attribution models?
📌 Full Impact – 100% credit to all touchpoints that contributed to a conversion (best for deep insights). 📌 Lighthouse – Linear by channel (total contribution per channel). Best for campaign optimization. 📌 Linear – Evenly distributes credit across all touchpoints (best for holistic reporting). 📌 First Click – 100% credit to the first touchpoint (useful for top-of-funnel insights). 📌 Last Click – 100% credit to the final touchpoint before conversion (best for bottom-of-funnel optimization).