AdBeacon Amazon Ads Integration
A Unified Dashboard for eCommerce Success !
AdBeacon’s customized dashboard now pulls in Amazon Ads data to compare against your store’s performance—creating a single, cohesive ecosystem for all your paid media metrics.
With AdBeacon Inventory Intelligence, brands can prevent wasted ad spend by ensuring that only in-stock products are advertised.
Why Integrating Amazon Ads with AdBeacon Matters
eCommerce store owners and advertisers rely on multiple paid media channels to drive traffic and sales. Amazon Ads has become a major player alongside Google Ads and Facebook Ads.
However, tracking performance across these platforms separately can make it difficult to get a clear picture of overall ad effectiveness.
Does AdBeacon track Amazon Ads? YES!
Tracking Amazon Ad Performance with AdBeacon
By integrating Amazon Ads with AdBeacon, businesses can:
Streamline
Track
Performance
Unify eCommerce performance data for better decision-making
Attribute
Compare Performance
Compare Amazon Ads against other paid media metrics in a single advertising dashboard tool
AdBeacon's Amazon Ads Metrics Overview
AdBeacon’s new Amazon Ads integration allows users to pull Amazon Ads data directly into their customized dashboard. This feature eliminates the need to switch between multiple platforms, making it easier to track and compare advertising performance.
Amazon Ads integration allows for:
By consolidating Amazon Ads data with other digital marketing efforts, businesses can also track key metrics such as click-through rates (CTR), impressions, cost-per-click (CPC), and overall ad spend in one place.
Keeping everything in one place…
The Benefits of a Unified Dashboard
Managing multiple ad platforms can be time-consuming and complex. A unified eCommerce analytics dashboard simplifies campaign management, allowing advertisers to analyze data efficiently.
A clear, unified data ecosystem can help streamline your analysis in a number of ways:
Cross-Channel Visibility
Streamlined Reporting
Streamlined Reporting
Data-Driven Decisions
AI is only valuable if it delivers actionable insights for media buyers. AdBeacon AI Insights provides actionable prompts that empower media buyers to scale, optimize, and grow campaign profitability with precision.
How it Works
AdBeacon’s Amazon Ads integration follows a simple, automated process that ensures businesses can track their ad performance seamlessly.
Data Pull.
AdBeacon securely imports Amazon Ads metrics via API. Pulling Amazon ad data directly ensures that the latest advertising data is continuously updated in real time without manual effort.
Dashboard View.
Amazon Ads data is displayed clearly alongside eCommerce performance metrics. Comparing Amazon Ads with store performance helps illustrate how advertising campaigns are influencing store revenue and customer engagement.
Reporting & Analysis.
Media buyers can customize dashboards, drill into performance breakdowns, and schedule automated reports for in-depth analysis.
Additionally, businesses can filter and segment their Amazon Ads data to uncover insights based on specific campaigns, ad types, or audience targeting parameters.
Data Pull.
AdBeacon securely imports Amazon Ads metrics via API. Pulling Amazon ad data directly ensures that the latest advertising data is continuously updated in real time without manual effort.
Dashboard View.
Amazon Ads data is displayed clearly alongside eCommerce performance metrics. Comparing Amazon Ads with store performance helps illustrate how advertising campaigns are influencing store revenue and customer engagement.
Reporting & Analysis.
Media buyers can customize dashboards, drill into performance breakdowns, and schedule automated reports for in-depth analysis.
Additionally, businesses can filter and segment their Amazon Ads data to uncover insights based on specific campaigns, ad types, or audience targeting parameters.
For eCommerce businesses
Use Cases and Real-Life Scenarios
Understanding how Amazon Ads interact with other paid media efforts is crucial for eCommerce success. Below are some real-life scenarios where integrating Amazon Ads metrics into AdBeacon can provide valuable measurements and insights.
Limitations and Future Updates
While AdBeacon offers a seamless way to track Amazon Ads metrics, there is currently an attribution gap. Since AdBeacon does not track direct Amazon Ads conversions, businesses should use other tools for in-depth conversion analysis.
However, future updates may introduce solutions or third-party integrations to help bridge this gap.
Even without direct attribution tracking, the ability to view Amazon Ads metrics in a unified eCommerce analytics dashboard provides significant value for advertisers looking to optimize cross-channel performance.
We Deliver Results
- 275% ROAS Boost
- 115% Greater AOV
First 90 Days
- 25% Higher ROAS
- 20% Higher Revenues
- 19% Lower CPA
First 90 Days
- 26% Higher ROAS
- 24% Higher AOV
- 36% Greater Revenue
First 90 Days
- 25% Improved ROAS
- 14% Lower CPA
First 90 Days
See How AdBeacon's Amazon Ads Integration Can Boost Your Business
With a clearer understanding of ad performance, businesses can identify which channels yield the highest advertising ROI, adjust campaign strategies in real time, and allocate budgets more effectively. Whether you’re focused on brand awareness, seasonal promotions, or direct sales growth, having a unified data ecosystem at your fingertips gives you a competitive advantage.
Take Control of Your Advertising Strategy
Sign up for a free trial or demo of AdBeacon today. Start integrating Amazon Ads into your customized dashboard to compare performance metrics seamlessly. You can also subscribe to our AdBeacon to get updates about our latest features, media buying tips and agency strategies!