Helping Agencies Optimize, Attribute & Scale
Ecommerce
AdBeacon is an ad optimization platform built for e-commerce media buyers, powered by 1st party data
Why stop at attribution? It's one thing to just read data, now it's time to react to it
Solving the Right Problems
1st-Party Data Accuracy
Automated Audience Builder
In-Platform Optimization & Scaling
Complete Customer Journeys
Real-Time Conversion Data
Cross-Channel Attribution
Customizable Reporting Stack
Product Purchase Journeys
Brand P&L Dashboard
Ad Creatives Dashboard
- 1st-Party Data Accuracy
- Automated Audience Builder
- In-Platform Optimization & Scaling
- Complete Customer Journeys
- Real-Time Conversion Data
- Cross-Channel Attribution
- Customizable Reporting Stack
- Product Purchase Journeys
- Brand P&L Dashboard
- Ad Creatives Dashboard
- Accurate & Rapid Ad Optimization
- Predict the Next Purchase
- Breakout New vs. Returning Customers
- Optimize With Real-Time Data
- Download Custom Audiences & Reports
- Attribute Success Across Channels
- Pinpoint Best Performing Creatives
- Agency & Client Platform Views
- Know 30-60-90 Day Progress
- Accurate ROAS, MER, LTV, and More!
Data Accuracy
AdBeacon tracking is a 1-1 connection with your store data & advertising channels
1st party data is the key
AdBeacon’s 1st party data starts with the tangible purchase & eliminates 3rd party guesswork
Customer journeys
See exactly which campaigns & channels a customer clicked on that led to the sale
Click attribution
We only track & report what we can prove. AdBeacon is a click attribution only platform backed by real purchase data
Attribution models
Analyze channel attribution by first click, last click, linear & full impact. Optimize with our custom Lighthouse model
Optimization & Attribution
Make decisions within AdBeacon
Lighthouse attribution model
We created an attribution model specifically for optimization – the AdBeacon game changer
Scale budgets in AdBeacon
Why add tabs? Turn on/off, manage budgets & build audiences in AdBeacon
Chrome extension for META
Overlay AdBeacon data directly in META for easy & fast optimization
Filter by new & returning
Unlock new vs. returning customer data by campaign, channel & ad (CPA/nCPA)
Reporting & KPIs
Manage business profitability, channel contribution, advanced reporting & creative performance in one place
Complete P&L breakdown
Control core business metrics in one place. Even filter by new vs. returning in the P&L
Marketing contribution
Track marketing efficiency as a whole & by channel with unbiased data
Omnichannel paths
See which channels customers discover you vs. buy from you & execute a plan
Data Accuracy
AdBeacon tracking is a 1-1 connection with your store data & advertising channels.
1st party data is the key
AdBeacon’s 1st party data starts with the tangible purchase & eliminates 3rd party guesswork
Proof with customer journeys
See exactly which campaigns & channels a customer clicked on that led to the sale
Click attribution
We only track & report what we can prove. AdBeacon is a click attribution only platform backed by real purchase data
Attribution models
Analyze channel attribution by first click, last click, linear & full impact. Optimize with our custom Lighthouse model
Optimization & Attribution
Make decisions within AdBeacon
Lighthouse attribution model
We created an attribution model specifically for optimization – the AdBeacon game changer
Scale budgets in AdBeacon
Why add tabs? Turn on/off, manage budgets & build audiences in AdBeacon
Chrome extension for META
Overlay AdBeacon data directly in META for easy & fast optimization
Filter by new & returning
Unlock new vs. returning customer data by campaign, channel & ad (CPA/nCPA)
Reporting & KPIs
Manage business profitability ,channel contribution, advanced reporting & creative performance in one place
Complete P&L breakdown
Control core business metrics in one place. Even filter by new vs. returning in the P&L
Marketing contribution
Track marketing efficiency as a whole & by channel with unbiased data
Omnichannel conversion paths
See which channels customers discover you vs. buy from you & execute a plan