Understanding MER: Why Marketing Efficiency Is About More Than ROI
January 8, 2024
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MER – Your Key Metric for 2024! In the dynamic world of e-commerce, understanding the impact of your marketing spend
AdBeacon Blog
Unlocking the Power of Targeted Paid Media Audiences
November 30, 2023
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In the ever-evolving world of digital marketing, understanding and targeting the most valuable audiences is not just a strategy—it’s a
Unlock Your Ad Campaign’s True Potential – Why Optimization is Key!
November 30, 2023
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Clearing The Air – Charting Your Course Navigating the digital ad space can feel like a maze, but it doesn’t
Understanding Channel Impact and Attribution in Your Ad Campaigns: Our Insights
November 29, 2023
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Navigating Digital Advertising Channels: Our Approach In our journey through the intricate world of digital advertising, one of the foremost
Maximizing Profits in the 2023 Holiday Season
November 16, 2023
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The Power of First-Party Data and Effective Ad Optimization As we approach the 2023 holiday season, a pivotal time for
How Can You Predict the Next Purchase?
June 8, 2023
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In the digital marketing sector, conversion tracking can feel like an episode of CSI, where the goal is to analyze an
Why You Should Look at Multiple Attribution Models to Decide Where to Spend Your Advertising Dollars
June 8, 2023
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Attribution models were invented as a solution to an ancient marketing puzzle: How do you know which of your ads
Do You Really Know Your Facebook Data?
June 8, 2023
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With its huge user base and expansive reach, Facebook can be a powerful tool for marketers. To succeed with a
Using Data to Predict the Next Purchase
June 8, 2023
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An important part of developing a strong marketing strategy is being able to anticipate customers’ wants, needs, and behaviors. One
Small and Medium-Sized Companies Are Jumping into the Data Collection Business to Make Huge Profits
April 4, 2023
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Running an ecommerce business of any size is a perilous endeavor, but for owners of small enterprises, surviving and thriving