Why Facebook Attribution May Not Be Accurate
October 17, 2022
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Attributing the right ads for clicks and conversions is essential to optimize marketing campaigns and increase revenue. The trouble lies
AdBeacon Blog
Understanding First-Party vs. Third-Party Data Collection
October 17, 2022
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For a long time, advertisers and online businesses have acquired data from third parties like Facebook, Google, and other advertising
How to Calculate Your True Return on Ad Spend (ROAS)
September 23, 2022
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Think about the ads you run and the money they cost. What happens when you don’t know which ads are
Facebook Is Overreporting – What Can You Do?
September 23, 2022
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Digital marketers have long had difficulty obtaining accurate ad campaign performance data from Facebook (Meta), a trend that has only
How Do You Optimize Your Campaign After iOS14.5?
September 12, 2022
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Released on April 26, 2021, Apple’s iOS14.5 update immediately generated waves among digital marketers, who soon discovered that their traditional
How Accurate Is the Data That Facebook Is Reporting?
September 12, 2022
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The iOS 14.5 update that arrived in April 2021 has had wide-ranging impacts across various platforms that digital marketers depend
