Prevent Client Churn

Analyze & implement insights on what customers truly want to keep them coming back

Upsell with a plan

Feature products customers are most likely to buy next with our product journey report

Analyze which offers/channels customers actually care about

Create a custom upsell flow based on customer buying behavior

Unlock RFM segmentation

Score your customers by recency, frequency & monetary values for hyper-focused targeting

Tailor messaging towards your best/worst customers

Enrich platform targeting by directly integrating our audience segments to your advertising channels

Address customers consciously

Create custom audiences based on buying behavior for exclusive messaging & offers

Identify which customer segments have the highest LTV

Speak to customers that need extra attention or re-engagement for retention

Real Impact.

First 90 Days

Real Impact.

First 90 Days

Solving the Optimization Game

Reduce Cost

Prevent Churn

Activate Creatives

Scale New & Returning

Report Accurately

Maximize LTV

AdBeacon FAQs

Welcome to the AdBeacon FAQ section! Below, you’ll find answers to the most common questions about user management, UTM setup, billing, integrations, attribution models, and more.

📊 Tracking & Attribution

Are my UTM’s correct?

Use the following UTM structures for proper tracking and attribution:

✅ Meta (Facebook & Instagram)
absrc=Facebook&abid={{ad.id}}&placement={{placement}}&siteSourceName={{site_source_name}}

✅ Google Ads
absrc=Google&abid={creative}&abcampid={campaignid}&abgroupid={adgroupid}&gclid={gclid}&abkwdid={targetid}

✅ TikTok Ads
absrc=Tiktok&abcampid=__CAMPAIGN_ID__&abid=__CID__

✅ Pinterest Ads

Standard ads: absrc=Pinterest&abid={adid}&abcampid={campaignid}&abcreativeid={creative_id}
Catalog ads: {unescapedlpurl}&absrc=Pinterest&abgroupid={adgroupid}&abcampid={campaignid}

✅ Klaviyo Email Tracking

UTM Parameter	Campaign Value	Flow Value
absrc	Klaviyo	Klaviyo
abid	{name}	{flow_id}

✅ Bing Ads
absrc=Bing&abid={AdId}&abcampid={CampaignId}&bclid={msclkid}

✅ Custom UTMs (For sources without direct integration)
?abmedium=MY-MEDIUM&absrc=MY-SOURCE

🔗 Learn more about AdBeacon UTMs here

Can I use AdBeacon UTM’s with my other UTM’s?

Yes! Just add an ampersand (&) between your existing UTM’s and AdBeacon UTM’s.

📌 Example:
www.yoursite.com/?source=google&medium=paid&absrc=Google&abid={creative}&abcampid={campaignid}&abgroupid={adgroupid}&gclid={gclid}&abkwdid={targetid}

🔗 More details on AdBeacon UTMs here

📈 Attribution Models

What are the differences in AdBeacon’s attribution models?

📌 Full Impact – 100% credit to all touchpoints that contributed to a conversion (best for deep insights).
📌 Lighthouse – Linear by channel (total contribution per channel). Best for campaign optimization.
📌 Linear – Evenly distributes credit across all touchpoints (best for holistic reporting).
📌 First Click – 100% credit to the first touchpoint (useful for top-of-funnel insights).
📌 Last Click – 100% credit to the final touchpoint before conversion (best for bottom-of-funnel optimization).

🔗 Learn more about AdBeacon Attribution Models

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!