Report Accurately

Reporting that allows media buyers to optimize on ACCURATE click data. Why? Because we firmly believe that accuracy can only be tied to a tangible click!

Confidence in data

With attribution metrics, 100% accuracy is near impossible, which is why we look at the attribution accuracy between platforms. AdBeacon closes the gap for greater confidence in scaling.

attribution accuracy (avg)

10 %

attribution accuracy (avg)

25 %

Transparent attribution

Remove all assumptions with our click-only attribution tracking. We only report what we can prove

4 easy to understand attribution models: First click, last click, linear & full impact modeling

Optimize campaigns with the Lighthouse model – our solution to scaling with confidence

Automated reports

Schedule custom reports on a daily, weekly or monthly basis

Set pacing goals on a channel/store level to ensure success

Export insights from AdBeacon directly

Real Impact.

First 90 Days

Solving the Optimization Game

Reduce Cost

Prevent Churn

Activate Creatives

Scale New & Returning

Report Accurately

Maximize LTV

AdBeacon FAQs

Welcome to the AdBeacon FAQ section! Below, you’ll find answers to the most common questions about user management, UTM setup, billing, integrations, attribution models, and more.

👥 User Management

How do I add users?

There are two ways to add users in AdBeacon:

1️⃣ If you’re an admin of the account:

Go to the Account List.
Click on Users in the left-hand menu.
Click the blue “Add User” button in the top-right corner.
Enter the user’s email address, select the account(s), and assign their access level:
- Admin – Full access to everything.
- Editor – Can make changes but not manage users.
- Viewer – Can view accounts but cannot edit anything.
- Account Owner – Can add users to their specific account.

2️⃣ If you’re an account owner:

From the full Account List, find the specific account.
Click the blue share (arrow) button on the far right.

Enter the user’s email address, select their role, and hit Save.

📊 Tracking & Attribution

Are my UTM’s correct?

Use the following UTM structures for proper tracking and attribution:

✅ Meta (Facebook & Instagram)
absrc=Facebook&abid={{ad.id}}&placement={{placement}}&siteSourceName={{site_source_name}}

✅ Google Ads
absrc=Google&abid={creative}&abcampid={campaignid}&abgroupid={adgroupid}&gclid={gclid}&abkwdid={targetid}

✅ TikTok Ads
absrc=Tiktok&abcampid=__CAMPAIGN_ID__&abid=__CID__

✅ Pinterest Ads

Standard ads: absrc=Pinterest&abid={adid}&abcampid={campaignid}&abcreativeid={creative_id}
Catalog ads: {unescapedlpurl}&absrc=Pinterest&abgroupid={adgroupid}&abcampid={campaignid}

✅ Klaviyo Email Tracking

UTM Parameter	Campaign Value	Flow Value
absrc	Klaviyo	Klaviyo
abid	{name}	{flow_id}

✅ Bing Ads
absrc=Bing&abid={AdId}&abcampid={CampaignId}&bclid={msclkid}

✅ Custom UTMs (For sources without direct integration)
?abmedium=MY-MEDIUM&absrc=MY-SOURCE

🔗 Learn more about AdBeacon UTMs here

Can I use AdBeacon UTM’s with my other UTM’s?

Yes! Just add an ampersand (&) between your existing UTM’s and AdBeacon UTM’s.

📌 Example:
www.yoursite.com/?source=google&medium=paid&absrc=Google&abid={creative}&abcampid={campaignid}&abgroupid={adgroupid}&gclid={gclid}&abkwdid={targetid}

🔗 More details on AdBeacon UTMs here

📈 Attribution Models

What are the differences in AdBeacon’s attribution models?

📌 Full Impact – 100% credit to all touchpoints that contributed to a conversion (best for deep insights).
📌 Lighthouse – Linear by channel (total contribution per channel). Best for campaign optimization.
📌 Linear – Evenly distributes credit across all touchpoints (best for holistic reporting).
📌 First Click – 100% credit to the first touchpoint (useful for top-of-funnel insights).
📌 Last Click – 100% credit to the final touchpoint before conversion (best for bottom-of-funnel optimization).

🔗 Learn more about AdBeacon Attribution Models

Why does my revenue look higher than my store’s revenue?

📌 Check your attribution model:

If revenue appears inflated, you are likely using Full Impact.
Lighthouse is recommended for optimization.
Linear is best for reporting consistency.

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!

Schedule Your Demo.

Book your demo today and start optimizing tomorrow!