Scale New & Returning
Eliminate wasted ad spend by unveiling what drives new & returning customers at the lowest cost
Identify opportunities
- Pinpoint best/worst for new vs. returning customers by channels, products, campaigns & creatives
- Discover top conversion paths by customer type
- Identify the optimal marketing mix to acquire new customers & re-engage with existing customers
Reduce CPA/nCPA
- Avoid paying 2-5x more for a customer by promoting the right products in the right channels
- Exclude your worst customers directly in our audience builder to lower acquisition costs
- Eliminate channels that have little to no impact on the customer journey
Scale with intention
- Optimize campaigns, ad sets & ads by new vs. returning data for focused scaling
- Upsell returning customers with products they’re likely to buy next
- Increase new customer quality by implementing lookalike audiences of your best customers
Real Impact
- 275% ROAS Boost
- 115% Greater AOV
First 90 Days
- 25% Higher ROAS
- 20% Higher Revenues
- 19% Lower CPA
First 90 Days
- 26% Higher ROAS
- 24% Higher AOV
- 36% Greater Revenue
First 90 Days
- 25% Improved ROAS
- 14% Lower CPA
First 90 Days
- 275% ROAS Boost
- 115% Greater AOV
First 90 Days
- 25% Higher ROAS
- 20% Higher Revenues
- 19% Lower CPA
First 90 Days
- 26% Higher ROAS
- 24% Higher AOV
- 36% Greater Revenue
First 90 Days
- 25% Improved ROAS
- 14% Lower CPA
First 90 Days
Solving the Optimization Game
AdBeacon FAQs
Welcome to the AdBeacon FAQ section! Below, you’ll find answers to the most common questions about user management, UTM setup, billing, integrations, attribution models, and more.
👥 User Management
How do I add users?
There are two ways to add users in AdBeacon:
1️⃣ If you’re an admin of the account:
- Go to the Account List.
- Click on Users in the left-hand menu.
- Click the blue “Add User” button in the top-right corner.
- Enter the user’s email address, select the account(s), and assign their access level:
- Admin – Full access to everything.
- Editor – Can make changes but not manage users.
- Viewer – Can view accounts but cannot edit anything.
- Account Owner – Can add users to their specific account.
2️⃣ If you’re an account owner:
- From the full Account List, find the specific account.
- Click the blue share (arrow) button on the far right.
Enter the user’s email address, select their role, and hit Save.
📈 Attribution Models
What are the differences in AdBeacon’s attribution models?
📌 Full Impact – 100% credit to all touchpoints that contributed to a conversion (best for deep insights).
📌 Lighthouse – Linear by channel (total contribution per channel). Best for campaign optimization.
📌 Linear – Evenly distributes credit across all touchpoints (best for holistic reporting).
📌 First Click – 100% credit to the first touchpoint (useful for top-of-funnel insights).
📌 Last Click – 100% credit to the final touchpoint before conversion (best for bottom-of-funnel optimization).
Schedule Your Demo.
Book a demo today & start optimizing tomorrow!